A year ago, the BBC committed to addressing the challenge of ensuring that female professionals are invited to offer expert opinions in equal proportion to their male counterparts. The project came about when a news presenter realised the shocking statistic that there was only a 29% female representation across their channels. This has led to over 80 of programmes from across the BBC taking part in what is now known as the 50:50 project.
Yesterday, the BBC invited me to join them for a most interesting day at their BBC Look East studios. I met some very interesting ladies from across all different industries from a senior interior designer to a lecturer at the University of East Anglia. The day also offered me an insight into the process behind an interview on air which proved very valuable and enabled me to experience the whole procedure.
The success the BBC has already received since starting their project demonstrates the desire and commitment from all at the BBC. This was particularly encouraging as it aligns very much with Pick Everard's own aspirations. Our industry has so much to offer both male and female and our work is so varied. Who would have thought that my week could include an interview with the BBC?
Having representation from women in our industry on a national scale will encourage others to get involved and have their expertise showcased not just within their own company but to the wider media. We are delighted to be in a position where we can support the BBC in their on-going campaign allowing us to offer expert comment in relation to the construction consultancy industry.
BBC seeks gender balance on expert contributors with 50:50 Challenge