Having Marmite, love-it-or-hate-it, chosen for the headlines is surely a deliberate decision by news companies.
This is a debate that hides behind economical, social and political factors. Will it be a test case for other industries? And, how will the Archimedes' Principle will work across our sector? Any forecasts welcomed...
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Who should absorb the increase in costs as a result of the weaker pound? It's the question that retailers have consistently been asked these last few months as import prices start to rise. Now that debate has exploded into the open with a stand-off between Britain's biggest consumer goods company and its largest retailer, Tesco.
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