Our last day at MIPIM was as busy as any other this week, with another series of meetings and networking events lined up in the diary.
I also attended a panel event in the Midlands pavilion hosted by Estates Gazette. The focus was cultural activity and tourism in the Midlands, with a particular focus on the Commonwealth Games.
With Birmingham hosting the games in 2022, the panel discussed the opportunities that this presented for the city and the wider region. Panellists included representatives from Birmingham City Council, Coventry City Council and Derbyshire County Council.
As the games draw closer, the region needs to start to consider the effect of these kinds of events that draw in huge numbers of tourists. What image does the city want to be projecting and what kinds of experiences do we want visitors and residents to have beyond the sporting event itself? How can those visions be realised and how do we maintain that level of interest for the future?
The event was of particular interest to me as we’ve recently expanded our Birmingham team. The West Midlands is filled with some really exciting development opportunities and the Commonwealth Games is the perfect catalyst to set these into motion.
With our enhanced presence in the West Midlands, we’re looking to be involved in some of those opportunities, so being able to hear the thought processes of some of the key decision makers in the region was invaluable and is just one of the many reasons why we go. I’m looking forward to taking the things I’ve learned back to the UK to share with the team.